In addition, parallel sessions offered a rich array of research presentations, including Abuyog Community College’s representative, Alvin Advincula, who delivered his study via Zoom.

His narrative inquiry, “School Paper Advisers’ Practices in the Age of Artificial Intelligence,” examined how campus journalism navigates the balance between technological efficiency and journalistic integrity, raising critical questions about whether AI serves as a tool for reinforcement or replacement, and whether reliance on digital shortcuts might compromise ethical standards.

For Abuyog Community College, Advincula’s participation marked a significant milestone, amplifying local academic voices in global discourse. In fact, his research demonstrated that grassroots scholarship can meaningfully contribute to conversations shaping media’s future.

Ultimately, the 4th FRAMEwork Conference was more than an academic gathering; it served as a platform for reflection, recalibration, and reimagination, challenging communication practitioners to engage with AI not merely as a tool, but as a transformative force that demands responsibility, ethics, and innovation.